5 Things to Avoid for Your Restaurant’s Social Media
Social media is a fantastic cost-free marketing tool that can be used to grow and promote your restaurant brand online, if done correctly. However, there are some things you shouldn’t do to avoid tarnishing your image and building a negative reputation amongst your customers. Here are 5 things to avoid for your restaurant’s social media:
1) Bad Imagery
Blurred photographs, excessive effects and awkward close-ups are some of the awful things to avoid when posting on your social media platforms. Imagery should be alluring and enticing to the customer and used as a way to sell your dishes rather than put off customers. People enjoy seeing behind the scenes, think fresh ingredients and mesmerising cooking techniques rather than always seeing the finished product.
2) Delayed Replies
Existing and potential customers are bound to ask you questions online whether it is your opening times or allergen information. Responding on time to customers is crucial in showing you’re active and that you genuinely care about their interests as much as you do yours. Avoid sending delayed replies and focus on replying as soon as possible!
3) Spamming Deals
There’s nothing worse than spamming your special deals online. Constantly posting about your special offers can annoy your existing customers and could lead them to un-following your social media accounts. There is also a chance that you could be turning away potential customers as spamming deals can appear as desperate or hard selling.
4) Random Posting Times
It’s important to post at the times that your followers are most active to ensure your content is being seen! Posting too early in the day or late at night will reduce your potential reach and the effort you put in to create an amazing post will go unnoticed. One of the best ways to avoid this is to monitor post performances through analytics. This can provide insightful information for you to create a social media strategy and guide you to post at the most relevant times.
5) Unrelated Content
I’m sure many restaurants are guilty of this one, posting unrelated content to what their establishment actually offers! Stay true to what your restaurant is all about by creating content that appeals to your target market and focuses on your offerings. Posting unrelated content can weaken your brand image and show lack of passion or interest.
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By Dawood Pathan
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