5 Tips to Inspire Your Coffee Shop Social Media
Many restaurant and coffee shop owners often neglect social media due to other priorities. However, the case is not the same for their customers who are Instagramming, tweeting and reviewing their establishment online. Here are 5 effective marketing tips to uplift your social media platforms:
1) Be Consistent
One of the best ways of building a strong online presence is through consistency. Create a social media plan for how you should style your posts including the type of photography you use to the formatting of your captions. An effective social media plan will keep your brand message consistent
2) Monitor Review Pages
Listing your restaurant or coffee shop on review sites like Yelp can help to increase customer engagement and exposure for your business. However, it is important to maintain your business page by addressing negative reviews and showing gratitude for positive feedback. Avoid emotionless replies by spending a few extra minutes to send a personal message – your customers will feel appreciated!
3) Share Customer Posts
Sometimes it can be difficult to find the time to post on social media, especially if you’re a small busy independent starting out. Sharing customer-generated content is a great way to turn customers into valuable brand ambassadors. This can include anything from photos, videos or reviews. Create your own hashtag to help you gather customer posts and create an online community.
4) Highlight Team Members
Putting the spotlight on your team members in a post or two is an excellent way to humanize your brand. People love seeing “behind the scenes” and introducing your employees is a nice alternative to the usual food or beverage preparation posts. Sharing posts with your team members will give customers a further insight into your brand and business, making followers feel more connected.
5) Tap Into Trending Topics
A clever way to keep your business relevant online is to tap into trending topics. Giving your own spin on trending subjects can increase the exposure of your posts and may benefit you in terms of gaining new customers or simply increasing sales.
By Dawood Pathan
For further advice on your coffee shop or restaurant design, contact Catersales at firstname.lastname@example.org