The Interior Design of a restaurant or coffee shop has a major impact on how customers perceive the brand. In turn, if your brand identity and social presence fail to make an impact, many potential customers won’t get as far as your physical space. So, it’s time to up your game to ensure that you attract the right audience. Here are three important design elements to consider –
Brand Identity
A company’s brand is what makes it special. Crafting an authentic brand identity is key to success. You need to lay strong foundations before you can build something amazing. Good branding creates a purpose and a story. Good interior design can help to tell this story and to create a space that oozes brand personality.
The Space
Your design approach for the physical space will determine the way your customers feel in the space. The architecture, lighting, seating, colours, smells and acoustics need to work together simultaneously to achieve the right ambience.
Every element of the design needs to be thoroughly considered. Let’s take seating as an example. It is essential to consider not only the style of seating, colours and fabrics but also the arrangement and variation. We should consider how we might create zones within the space by adopting a mix of seating solutions and ensure that the layout and spacing allows for a comfortable dining experience and seamless customer flow.
Social Media
Social media has quickly become a tool that is compulsory for businesses. Your Instagram feed should promote your unique brand identity, personality and values. It is also important to view your interior space as a way to promote your brand. If your interior design is original then people will want to share it on socials. Ensure that your interior is Insta-worthy and you’ll soon see your brand exposure rocket with new customers flocking to your door!
Catersales offers design services for brand identity, interior design and social media tips. So why not level up with us? Contact Catersales at enquiries@catersales.co.uk or call 020 8684 6500
Posted by: Naomie Mampala