The anticipation was bigger than ever as ExCel London reopened its door for this year’s Casual Dining show.
It was wonderful to get amongst the 100s of exhibitors to discuss the shape of this evolving market. We also attended various talks including ‘The Future of Casual Dining’ and engaged in a panel discussion with marketing experts.

The Future of Casual Dining
The industry is ever-changing, and even more so following the recent pandemic. Some things you can expect to see-
Businesses will become multichannel food providers e.g. Greggs, Pret, Gaucho
Most – if not all – casual dining businesses will offer a delivery service
Sustainability will become a focal point
The Casual Dining Marketing Panel
Over the past year, marketing teams have been researching and creating new methods to adapt to changing customer habits and ways of dining. Some of these methods include-
Adding a ‘wow’ factor to enhance your menu- offering a new dish that enhancing the dining experience
Using TikTok as an essential marketing tool
Social refuelling – creating specific consumer occasions e.g. Live music
The Innovation Challenge
The Innovation Challenge is a competition encouraging brands to create and showcase innovative products. This provides a great opportunity for restaurant and cafe owners to familiarise themselves with the latest product trends-
Hellmann’s — Hellmann’s Vegan Mayonnaise
Yee Kwan Ice Cream — Vegan Matcha Green Tea Ice Cream
The Meatless Farm Co — Meat-Free Mince
Generally, we noticed that environmental concerns and animal welfare are shaping product innovation in the casual dining market. We’re happy to see brands creatively working towards a more sustainable environment.
We thoroughly enjoyed visiting this year’s exhibition and continue to feel inspired by how the casual dining market continues to adapt and evolve despite ongoing challenges. We look forward to next year!

Posted by: Naomie Mampala