How to Successfully Rebrand Your Restaurant
We share our 5 tips to achieve a successful rebrand for your restaurant, coffee shop or casual dining establishment.
1) Where Does Your Brand Stand?
One of the first things you should do before beginning a complete rebrand is to look at where you currently stand. How is your restaurant performing? What areas are doing well and what elements could be improved on? Are there certain offerings or dishes that sell better than others? Talking to customers, family and friends will help to give you a more rounded insight into what needs to be changed and what could be further developed or retained.
2) Check Out Your Competition
There’s no harm in visiting your competition for inspiration. In fact, it could do you good in developing new ideas for your restaurant rebrand. Visit establishments that inspire you and have a look at their offerings, customer service and how they market themselves. You may find new ways to spruce up your own customer service and experience. However, it’s important not to copy ideas but to use what you learn as inspiration!
3) Revamp Your Interior Design
Once you have completed your restaurant rebrand, you’re going to need to revamp your restaurant’s interior design. At Catersales we ensure the branding side is completed first to help aid the direction of the interior in terms of theme, furniture, lighting and décor. You will also need to consider seating plans and service routes to ensure you have an effective and efficient operation.
4) Connect on Social Media
Did you know, 58% of millennials and 53% of baby boomers will check a restaurant’s social media before visiting? Whether this is to snoop on the food offerings or to gain an insight into the customer experience, it’s crucial you are using social media to market your newly rebranded restaurant. Social media is the perfect place to shout about a new menu, future event or special discounts. It’s also becoming an increasingly popular way to engage with your customers whether this is for reviews or perhaps a general question.
5) Host a Grand Opening
You’re going to want to open your restaurant with a bang having invested in a complete rebrand. And, what better way to do so than to host a grand opening? When organizing a grand opening it’s important to plan a date that isn’t just convenient for you but also your potential customers. Avoid days when there may be popular sporting events or music festivals taking place. Grand openings can get rather hectic especially if there are discounts involved, so it’s best to create a set menu rather than to go all out and make every dish available. Having a set menu will also ease the pressure on your kitchen staff, especially as it will be their first day of service.
By Dawood Pathan
For further advice on your coffee shop or restaurant design, contact Catersales at firstname.lastname@example.org or call 020 8684 6500