As an entrepreneur who is considering or in the process of opening a coffee shop, restaurant or bar, it’s always useful to seek advice for a better chance at running an effective and profitable restaurant. We have some helpful tips to get your business off on the right track. 

Unique Concept 

Businesses that have nailed their niche services often have less competition. Having a USP can open doors to a multitude of opportunities. You should decide on your brand’s unique aspects in regards to ambience, food and service. Some emerging concepts to get your creative juices flowing include alcoholic ice cream and CBD drinks – simple and unique ideas often gain the greatest traction! 

Who is Your Brand?  

The design of your brand is just as important as the food you serve. Your logo should communicate your company’s core values to its customers. Here are a few critical considerations: 

Colour – Colour experts, such as Pantone and Farrow and Ball, have predicted nature-inspired colours to be big this year. This said, it’s important to ask yourself “what colour represents my brand personality best?” 

Typography – The type style you choose to represent your brand personality is hugely important. Legibility is key but so too is style! Customer fonts are perfect for individualisation. 

Tone of voice – If your restaurant was a person, how would they speak? Traditional, casual or even ‘millennial lexicon’? Your tone of voice will help to determine the type of person you appeal to.   

Location, Location, Location – Location is crucial to the performance of your business. If your concept compliments the location and appeals to the local market, you’re half way there! 

Visibility – High footfall and regular passing traffic will permit the potential for high turnover. Restaurants have a high failure rate in the first year of opening. It is important to ensure that you have a strong concept and brand identity alongside considered location to make sure you get off to the best start possible. “Failing to plan is planning to fail” – it’s all in the planning. 

Get in touch to chat about your big idea on 0208 684 6500 or email us at 

Posted by: Fey Mac Canna