Is it the end for Hipster Food Trends?
The hype surrounding quirky food trends appears to be dying down, as nearly three quarters of diners state they would avoid ‘unusual’ menu items, according to a report by Bookatable.
Online restaurant reservation service – Bookatable – released its quarterly dining trends report with results suggesting diners are beginning to move away from fad trends.
The report, which surveyed 2,000 British diners, revealed that only 5% would choose a restaurant based on whether trending dishes or ingredients were on the menu.
Millennials aged 18 – 24 were less likely to dine out at restaurants that served popular dishes than those aged 35 – 44. And diners were more likely to choose where to eat based on sustainability, local sourcing and food waste management.
Bookatable says its findings suggest people are turning away from fad trends including freakshakes and green juices due to ‘food fatigue’.
Josephine Ellis, head of communications at Booktable Europe says “Despite the countless predictions that the ‘hipster’ food trend is here to stay; we now know that we’re growing tired of this ‘trend’, and most importantly, it isn’t influencing menus as much as we first thought’.
By Dawood Pathan
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