Social media has enabled many restaurant brands to appear successful as a result of their strong visual brand aesthetic. Whilst this may seem like a shortcut to success, if you focus on aesthetics alone, you can find yourself neglecting a potential loyal customer base.
Consumers are seeking connections beyond aesthetics. They are seeking connections from restaurants that they can invest in. They support brands that they feel represent their likes, personality and morals. ‘56% of customers stay loyal to brands which “get them”’. Understand the lifestyle of your audience and connect by being relatable, reliable and aspirational.
So, how do you attract your tribe? The best way to authentically connect with your consumers is to be thoughtful when it comes to your brand. Ask yourself the following questions:
What are your core principles, values and morals?
When engaging with your brand, how do you want your customers to feel?
What do you offer your customers that your competitors don’t?
Once you have figured out the essence of the brand, you should next ensure that you have a strong social and marketing presence where you can communicate your ethos. For example, if your brand is all about sustainability then shout about it in a novel and engaging way and remember to practice what you preach!
We are strong believers in creating authentic brands. Establishing a clear brand message and brand personality is essential to build a strong relationship with your customers. We can help you to translate your values into a unique and memorable brand identity that will get your brand noticed! Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at firstname.lastname@example.org or call 020 8684 6500
Posted by: Fey Mac Canna