Date: May 15, 2017
Created by: Dawood

Why Brand Personality Matters for Your Coffee Shop

Your coffee shop brand personality is a significant part of your brand identity. Here we take a look at what is a brand personality and why it matters for your coffee shop.

 What is Brand Personality?

As people, we all have different personalities with particular personality traits. Personalities help us to connect with other people but also influence our decision on whether we like a person or not.

The same concept applies to brands. Every brand has its own personality influencing the way it speaks and behaves to the consumer. As humans we naturally associate personality traits with brands, which has influence on our decision-making and the way we interact with them. 

For example if we take a look at coffee chain Grind, we may associate the following brand personalities with it:

  • Casual
  • Edgy
  • Cool


Why Does Brand Personality Matter?

Developing a strong brand personality for your coffee shop is crucial to engaging with your target market. People tend to buy from brands they connect with and brands that have similar personality traits to them.

In addition to this, establishing a brand personality will also give direction to how you should market your coffee shop to your consumers. How your coffee shop brand behaves and speaks both in-store and online will contribute to the overall brand experience.

Many coffee shops and restaurants tend to focus more on the visual identity of a brand but forget that the brand personality equally affects the behaviour of the consumer.

For further advice on your coffee shop or restaurant design, contact Catersales at or call 020 8684 6500