Tasty
With 26 London locations and products in major supermarkets, Tasty African Food underwent a vibrant rebrand and interior design transformation celebrating African heritage. The low-impact design, intended for every store, enhances accessibility and expands their reach.
Tasty African Food is a successful chain of African Food to Go outlets with over 20 sites across London. We were approached as a fit-out partner to help them to extend their reach beyond their community.
We undertook an extensive rebrand which resulted in a much more holistic brand offering which reflected the vibrancy and diversity of their food offering. The interior design utilised the new branding in a clever way to minimise the rollout cost per store by creating a bank of work that could be drawn down from each site.
African-inspired colours seamlessly blend the rich heritage of African culture with modern industrial influences, creating a contemporary atmosphere.
We really enjoying working on this phenomenal project for Sofia.
The African-inspired colour palette chosen for the interior design seamlessly blends the rich heritage and traditions of African culture with a modern, forward-looking vision. It captures the essence of the past while propelling it into a vibrant and contemporary atmosphere, creating a harmonious and unique interior.
We are in the process of working through their estate having completed just over half of the stores. As well as bringing the existing stores up to date, we have also opened 2 brand new stores, one of which included the installation of a new mezzanine floor, and staircase as well as the manufacture and installation of all of the interior components, from wall cladding and furniture to counters and signage.
The result has been a widely accessible brand that is continuing to grow and open up additional sites as well as the recent success of getting ready meals launched into Sainsburys.
